As most bears will be aware, the Carling shirt-sponsorship deal ends this summer and Coors (despite official comment to the contrary) have no plans to renew the deal with both sides of the Old Firm. This means several high profile companies have been in discussions with club representatives in recent months with a view to taking over the lucrative contract.
To that end, we can confirm Tennent's have agreed a deal with both Rangers and Celtic to become the new shirt sponsor as of next season. Their existing deal with the Scottish Football Association ends after the World Cup and with no Scotland participation there-in, the company have decided they can increase brand exposure via working with club teams who can offer global awareness via the Champions' League.
While the finances of the deal have not yet been confirmed, Rangers will be hoping to match the terms of the 2005 Carling monies and with the Umbro shirt manufacturer sponsorship also due to run out again this summer (but more complicated in terms of its association with JJB), this is one commercial positive for the financial battles ahead. This new deal is for two years with a 12 month option included.
Comments
We have no record of any submitted comments from yourself.
All comments - within reason - are published to provide debate. Often there is a slight delay as we moderate these first which can take up to 24 hours depending on other commitments.
All the best!
RSS feed for comments to this post.