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Maybe they think it's the only practical way to go (due to not having the required expertise in-house?), but it does seem slightly cold and distant to be conducting focus group meetings with fans via an independent researcher. You wouldn't exactly call it frugal either.

 

Facilitating these types of session well requires a fairly rare combination of skills, so I doubt there's anyone in house who could do it justice.

 

An external researcher should also help avoid various types of bias in the process and the costs won't amount to more than a couple of weeks wages for a first team player.

 

Properly designed and executed research is rarely a waste of time or money in my experience. Any shortcomings usually lie with those unwilling to hear the answers, or lacking the vision to know what best to do in response.

 

 

Sent from my iPhone using Tapatalk

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I got this:

 

VG8gdmlldyB0aGlzIGVtYWlsIG9ubGluZSwgY2xpY2sgSEVSRSBodHRwOi8vZS5yYW5n

ZXJzLmNvLnVrL0luLzU2NDU3MDg0LzAvd0h5aHlBY05JdTgzMm1wN3VGZ3g3bTdjJTdl

TmVtemFpcjlWdXRwdTdUUjRZLw0KUmVhZHkgVG8gTGlzdGVuIEZvY3VzIEdyb3VwcyAg

ICBGb2xsb3dpbmcgdGhlIGlzc3VlIG9mIHRoZSBSYW5nZXJzIFJlYWR5IFRvIExpc3Rl

biBQaGFzZSAyIHJlc3VsdHMsIHRoZSBuZXh0IHBoYXNlIG9mIHRoZSBpbml0aWF0aXZl

IGlzIHRvIGhvbGQgZmFjZS10by1mYWNlIG1lZXRpbm

 

Am I the special one?

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I got this:

 

VG8gdmlldyB0aGlzIGVtYWlsIG9ubGluZSwgY2xpY2sgSEVSRSBodHRwOi8vZS5yYW5n

ZXJzLmNvLnVrL0luLzU2NDU3MDg0LzAvd0h5aHlBY05JdTgzMm1wN3VGZ3g3bTdjJTdl

TmVtemFpcjlWdXRwdTdUUjRZLw0KUmVhZHkgVG8gTGlzdGVuIEZvY3VzIEdyb3VwcyAg

ICBGb2xsb3dpbmcgdGhlIGlzc3VlIG9mIHRoZSBSYW5nZXJzIFJlYWR5IFRvIExpc3Rl

biBQaGFzZSAyIHJlc3VsdHMsIHRoZSBuZXh0IHBoYXNlIG9mIHRoZSBpbml0aWF0aXZl

IGlzIHRvIGhvbGQgZmFjZS10by1mYWNlIG1lZXRpbm

 

Am I the special one?

 

You must have got a personal invite from Sandy Easdale!

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Due to a technical issue, the email the Club issued yesterday inviting you to attend focus groups for the Ready To Listen initiative, may have resulted in undeliverable or “bounce back” replies.

 

While every effort is being made to resolve the issue, we recommend that if you experienced difficulties, please reply to readytolisten@rangers.co.uk directly to declare your interest in participating in one of the Ready To Listen focus groups.

 

The content of the initial email has been included below for your reference as a reminder of the dates and groups available.

 

We would like to apologise for any inconvenience this may cause.

 

Rangers Football Club

 

 

**********************

 

 

 

 

 

Ready To Listen Focus Groups

 

 

 

 

 

Following the issue of the Rangers Ready To Listen Phase 2 results, the next phase of the initiative is to hold face-to-face meetings in the form of focus groups. More than half the respondents from the initial survey said they would participate in further supporter engagement initiatives to help shape the Club’s Ready To Listen campaign and these focus groups will now be facilitated at Ibrox with fans who had expressed a wish to continue their involvement.

 

 

The first set of focus groups will take place on Tuesday 10 and Wednesday 11 June in the Blue Room at Ibrox Stadium.

 

 

These focus groups will concentrate on Fan Engagement with 4 groups being held across two days and should last no longer than 1½ hours.

 

 

A representative sample of Rangers fans will be included in each group to share their individual views and will be invited to participate on a first come first served basis. The sessions will be managed by an independent researcher.

 

If you would like to take part, please reply to this email stating your name, contact telephone number and which day and group you would like to attend from the following:

 

Day 1: Tuesday 10 June

• Group 1: 6pm

• Group 2: 8pm

 

Day 2: Wednesday 11 June

• Group 1: 6pm

• Group 2: 8pm

Please reply no later than Friday 30 May to confirm your attendance.

 

All chosen participants will be notified no later than Wednesday 4 June and as an incentive, all participants who are selected to attend the focus groups will have the opportunity to attend a tour of Murray Park as a thank you for their time.

 

 

These initial focus groups will be followed by sessions covering Club Membership and Digital & Media in the coming weeks and months. If you acknowledged that you would like to take part in further initiatives on Club Membership and Digital & Media, you may still have the opportunity to attend these focus groups whether or not you attend the Fan Engagement initiative.

 

Thank you for your continued support for Ready To Listen.

 

 

Rangers Football Club

 

Rangers.co.uk

To unsubscribe, please follow this link: Unsubscribe

The Rangers Football Club Ltd, registered in Scotland with number SC425159

registered office Ibrox Stadium, 150 Edmiston Drive, Glasgow, G51 2XD

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  • 2 weeks later...

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