In my opinion it's a speculative investment. We put the Rangers brand in front of people in a country where interest in football, and disposable income, is growing. I also think that there is a market over there that is different to the European one. Consumers in China won't necessarily make decisions based on the quality of football. I've been over there a few times recently, and know a couple of people who have been living over there, and it surprised me to learn that some Chinese people already knew about Rangers.
With regard to 'shoring up support in this country' I think that we already spend the overwhelming majority of our budget on that. Easily at the stage of diminishing marginal returns there.