buster.

The lack of sustainability has become an endemic culture at Rangers spanning about 3 decades. No one comes out of it smelling of rose throughout that time, including the current board. It should be the priority and I would imagine that the prospective new owners will be addressing it, given their goal is to make money. It is far from an easy problem to fix at a club like ours. Especially, with the often unrealistic expectations and timescales surrounding it. Celtic got their act together through the vision of Fergus McCann and the stewardship of Lawwell. Their support didn't like the medicine, but they are now happy where it has put them. Although IMO their player trading model is showing signs of slowing down. Quite a few of their recent big sales have bombed and that won't go unnoticed. Plus they spent a lot of money last summer without much in the way of return. A big factor in us being able to challenge is for them to hit a relative slump (or reappoint Lennon in the Hampden showers after a bottle of champagne).

I get that DerB. You talk of 9, but it may as well be 99 years of f**King Up. If we haven't sorted out the fundamental issue, then it remains there needing to be fixed. There is no getting round it, we need to become sustainable. The question is how do we do it? Then there is timescale and my guess is that the support aren't going to like the probable answer. There are many known unknowns going into next season. We will have to wait and see what they are.

No I don't at all absolve board members past and present from their obvious and fundamental part in this. However, the support need to wake up and smell the coffee. We need to recognise the need and priority to become sustainable. We also need to prioritise our existence as we said we would post 2012 when most welcomed the spivs with open arms, twice in quick succession. A more gullible support, I don't know of.

You'll have to go back further than 2012

The only joined up and consistent part of the last 3 decades is our propensity to lose money. Generally, the mindset of the support is to go along with it, ask for more and ask for it, now. How do we become sustainable under the new owners?

DK&Co had significant Legacy issues and a team in the lower leagues when they took over. Why ? Because the 'spivs' had ripped the club apart and taken advantage of a gullible support. Why? Because we went bust and they picked up the pieces. Why ? Because of Sir Duped. Why? Because he introduced a culture of paying for stuff with money he didn't have and distract the support with moonbeams and we lapped it up. _----------------_ Ps. Doesn't excuse DK&co from their mistakes. Eg. Retail, etc We need to break the approximately 30 year habit of losing mucho money. Not only that, but the prospective new owners need to make money. How do they do it ?

Sounds a good idea. I'll leave you in your simplistic La La land of forget underlying sustainability issues, just get all the appointments and decisions right and we'll be winning titles and Cups.

Question How do any new owners make the club a sustainable business?

Being unsustainable for the best part of three decades is relevant to the current situation. The club, the fan base have become accustomed to chucking money we don't have in an attempt to solve problems. It is the short term fix that we have become accustomed to. It is relevant because it is time we actually recognised the error of our ways and did something about it. Generally, the fan base don't want to know about the word sustainable, they prefer redtop headlines about war chests. Dave King &Co. started it off with financed "constructive losses" and it was planned to last for 3 to 5 years. However, for various reasons we just can't stop spending significantly more money than we earn. At last John Bennett said "we must become sustainable" but after an initial reluctant acceptance, the fans forgot about it. Now the fan base are expectant for a large war chest coming into view. Some new folk to finance the fix. But the new folk want to make money so alongside any actual investment, get ready for sustainability and the associated pain that path will bring. But I forgot that your logic is that if they make right appointments and make all the right decisions, everything will go wonderfully..... How is the weather in LaLa land ?

We should have got you in as sporting director 10 years ago. It is so straightforward and cheap. At least in your make believe world where everything is done correctly and your logic actually applies itself to the real world. Was it you that said or someone else who said a few months ago, ..."all we have to do is start winning our away games and we'll be fine" (our home record was excellent at that point in time) ? Logic that on the face of it made sense but the real world didn't agree. We improved our away form and our home form fell off a cliff.

How long have we been unsustainable ?

So it's pish easy, won't cost that much and it will be "instant improvement" !! One of those instant 'Acme Player trading models' that only requires a drop of water, perhaps. What timescale do you put on us winning and successfully defending a League Championship?

A real question that I think that I know the answer to. Regardless of current regime or new regime. We need to become sustainable. The support didn't like it under the current regime from when John Bennett stated it last summer. I don't think they'll end up liking it under the new regime, either. To become sustainable without the associated pain would need us to appoint the new Alex Ferguson and just about every signing to be a roaring success.

Your understanding 😂 Sounds more like Keith "billionaire" Jackson's understanding.

Neither should we roll out the red carpet until we see positive actions. Due scepticism is IMO required.