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the ghost of David Murray.


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Mmm, Media House don't work in a vacuum, they don't set the agenda and create the stories, whatever we might think. Media House, like all PR companies, take instruction from those who pay their fees, in this case the board and CEO of Rangers.

 

Their currency is having good relations with the media, feeding the media lies is not in their interest whatever we might think about them. For all the spin in PR reputations and honesty are vital. The media will not play ball if they are constantly being told whoppers. The denial in this story will have come from the club, not Media House, if the story turns out to be true and the club has lied about it then Media House would have a problem with the media. No way would Media House advise the club to deny a story that someone could easily disprove. They might advise 'no comment' but not denial.

 

Both the statements from Park and the 'club source' have been coordinated with the objective of distancing the Green regime from Whyte (I'm not quite convinced of the necessity for that, but for obvious reasons the Green regime are keen to keep distance between themselves and Whyte). This is an attempt to kill the story (if in fact there is a story in there worth the name). It's the food and drink of Media House, Green is listening very carefully to his advisor's these days, especially those who know the lay of the land up here.

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