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Official: Auchenhowie renamed as Hummel Training Centre


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9 minutes ago, ian1964 said:

 

Makes sense, we need the cashflow.

 

It also makes the Hummel 'partnership' look a more considered piece of busines although without the numbers, we don't know how good.

Edited by buster.
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2 hours ago, buster. said:

The Paddy Power Arena.

Sounds like a super absorbent maxi-pad. Can you imagine:

"We're coming to you live today from Always Infinity Park...formerly known as Ibrox....I tell ya Jim when these two clubs meet...the blood will surely flow"

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I can get behind this decision; extra cash for the club, it isn't really changing anything that could put the clubs reputation at risk...

 

...which is why I'd be torn if they decided to rename the stadium as well. I appreciate it'd be another bit of cash to the club, but I can't help feeling that stadiums named after sponsors are a bit ...tacky? Are there genuinely people out there who think 'Well, our team is sponsored by Etihad* - I can't use any other airline*!"

 

I know we'd all still call it Ibrox, but it'd be like selling your soul or something. Renaming the training ground is meaningless as far as I can tell.

 

*change sponsor/product as applicable

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