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SPFL announce cinch sponsorship will END two years early

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The SPFL have announced that cinch will terminate their title sponsorship of the SPFL at the end of the season - TWO years early.


The used car dealer has triggered an early exit clause in the five-year contract they signed with the Scottish football's league body in 2021, forcing CEO Neil Doncaster to look for a new sponsor next season. The £1.6million per season agreement - hailed at the time as the SPFL's 'largest-ever' sponsorship - proved hugely controversial as Rangers refused to take part in any promotion for cinch, citing a conflict with former chairman Douglas Park's own used car firm, Park's of Hamilton.


The long-running dispute went to court before the deal with the online car company was eventually revised last year, excluding Gers from having to display any cinch branding within their stadium or press conferences. The Light Blues later claimed another off-field victory as the SPFL were forced to offer a grovelling apology over the embarrassing episode and pay towards legal costs.


And now in a statement, the SPFL have said: "The Scottish Professional Football League has announced that cinch has exercised its right to conclude its title sponsorship deal at the end of the current season. The SPFL and cinch signed a five-year contract in 2021, which gave cinch the option to exit after three seasons. The deal played its part in helping the SPFL deliver record-breaking revenues back to its 42 clubs in the last 12 months."


Doncaster said: “cinch has been an excellent sponsor for the SPFL and has been clear on the significant boost to its brand awareness from our partnership. We will, of course, ensure that cinch continues to enjoy the many benefits of its sponsorship of the cinch SPFL for the rest of what promises to be a hugely exciting league campaign.


“The passion, drama and excitement of the SPFL has played a leading role in driving cinch’s considerable brand growth in Scotland and across the rest of the UK. Working closely with Scottish Football Marketing, we will now begin the process of securing a new title sponsor for next season and beyond, and anticipate strong interest from businesses which recognise the unique value of partnering with Scotland’s premier football competition.”


Robert Bridge, Chief Customer Officer of cinch, commented: “Over the past three years, cinch has become the UK's leading online used car business and built a household brand with awareness of over 85%. Its successful partnership with the SPFL has been an important contributor to this achievement. As cinch looks to the future, its marketing focus is evolving to ensure continued success and growth.”


SPFL announce cinch sponsorship will END two years early as deal to be terminated in 2024 - Football Scotland




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We are subject to both Peter Decisions and Peter Appointments.


The Cinch deal was negotiated by the Peter Appointments pair, Neil Doncaster and Murdoch MacLennan. It is only a month since both apologised to both Rangers and former Rangers Chairman, Dougie Park. Rangers had informed the pair that Rangers had an agreement in place with Parks which could not be superseded by the SPFL deal with Cinch. Peter told the pair to fcuk Rangers and carry on.


It has worked out well, apologies issued and now Cinch have cancelled the deal two years early. What do the Chairs of other SPFL clubs say?


Of course, Peter will not allow them to say.

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