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Sports Direct Arena Mk II! - Ibrox New Name?


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Sports Direct Arena Mk II! Ashley in bid to rename Rangers' iconic Ibrox stadium

 

Newcastle owner Mike Ashley is understood to be in negotiations with Rangers for naming rights to the Glasgow clubâ??s iconic Ibrox Stadium.

 

The proposed deal would lead to one of footballâ??s most famous stadiums, which opened in 1899, being renamed the Sports Direct Arena to promote Ashleyâ??s sports retail empire.

 

Rangers have been exploring image rights deals since the Charles Green-led consortium took over the troubled club last June, shortly before they were demoted to the Third Division.

 

However, any move to rename the stadium is certain to anger many Rangers fans, even given the clubâ??s financial plight.

 

Indeed, many would never acknowledge Ibrox being called anything else.

 

Ashley caused fury on Tyneside a year ago by renaming Newcastleâ??s own historic St Jamesâ?? Park as the Sports Direct Arena, to showcase the branding opportunities to potential naming rights partners.

 

But Newcastle reverted back to St Jamesâ?? Park last month in a bid to appease growing supporter concern about another re-naming â??to the Wonga Arena â?? after a new £32million shirt sponsorship deal was signed with the controversial short-term loan company who charge huge interest.

 

Now, despite that setback, the opportunity to have his company name on an even more world-renowned football venue greatly appeals to Ashley, who is expanding his Sports Direct business in Scotland.

 

http://www.dailymail.co.uk/sport/football/article-2240043/Newcastle-owner-Mike-Ashley-plans-rename-Ibrox-CHARLES-SALE.html

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