Proof positive that Rangers fans are being ripped off

[Union City Blue 0]

They got it wrong in trying to maximise the income from tickets.

 

They banked on our loyalty meaning that we'd get a full house. Normally the club get it about spot on. They perhaps didn't factor in the credit crunch and the quality of opposition.

 

That said 40k at �£38 =�£1,520,000

 

50k at �£30 =�£1,500,000

 

Disagrees with Gisa's assertion.

 

So the club got it wrong in that we didn't have a full house. Yet we still got the same amount of money.

 

Had they pitched them at �£30 and more than sold out the stadium, the individual who set the price would get his balls toed. From a financial point of view the club will be happy they got nothing wrong.

 

I think we'll see more tickets bought on an individual basis anyway, increasing turnover and hence getting the club more money, which is what they want.

 

Being able to rationally analyse the process as Calscot has, with an understanding of business, is not the same as ranting at fans and his point about contradictory arguements is fair, even if that annoys us.

 

At the end of the day, pricing in any business is a key issue and its a difficult one to get right all the time.

 

The club had an advantage this time though - they knew how ST's were selling in comparison to previous years and it wasn't looking great. That should have been a warning about CL pricing (coupled with the lack of a top-drawer name in the group) - but they didn't heed it = mistake.

 

Secondly, although the 50k and the 40k crowds get you the same top-line revenue if you vary the prices as per the example, you also end up with 10,000 disenfranchised, pissed-off, absent fans (customers). Very short-sighted = mistake.

[Super_Ally 0]

At the end of the day, pricing in any business is a key issue and its a difficult one to get right all the time.

 

The club had an advantage this time though - they knew how ST's were selling in comparison to previous years and it wasn't looking great. That should have been a warning about CL pricing (coupled with the lack of a top-drawer name in the group) - but they didn't heed it = mistake.

 

Secondly, although the 50k and the 40k crowds get you the same top-line revenue if you vary the prices as per the example, you also end up with 10,000 disenfranchised, pissed-off, absent fans (customers). Very short-sighted = mistake.

 

Aye, agree with your points.

 

I'm not saying the club were right, clearly they got it (a bit) wrong. But I think it's daft not to try and understand the thought process that led to these decisions as opposed to thinking they were just trying to screw the fans at any cost.

 

I think the money men only look at the bottom line and the short term.

[Zappa 0]

At the end of the day, pricing in any business is a key issue and its a difficult one to get right all the time.

 

The club had an advantage this time though - they knew how ST's were selling in comparison to previous years and it wasn't looking great. That should have been a warning about CL pricing (coupled with the lack of a top-drawer name in the group) - but they didn't heed it = mistake.

 

Secondly, although the 50k and the 40k crowds get you the same top-line revenue if you vary the prices as per the example, you also end up with 10,000 disenfranchised, pissed-off, absent fans (customers). Very short-sighted = mistake.

Not to mention 40k fans that could have been getting their tickets for about 25% less, which adds up to quite a lot of money for your average person.

[Norris Cole 0]

Some people have to make up their mind what they want. Cheap tickets means a cheap team. Chelsea just don't have that problem.

 

Rangers may or may not have made a sufficient profit from the Seville game, but I'd refer you to the 40,000 attendance and suggest that that figure is indicative of a mistake in pricing policy on this occasion.

 

Call me a romantic, but I don't understand why Rangers expect their fans to get so excited about Champions League football when they go and price so many fans out of it.

 

I can accept the harsh reality that modern football is a business, but only to a certain point.

[Norris Cole 0]

However Cal is right that 1) the club are only working to the business principal of supply and demand

 

They clearly have a vastly exaggerated idea of demand.

 

10,000 empty seats? Would heads not roll in some companies for that sort of strategic failure?

[Super_Ally 0]

They clearly have a vastly exaggerated idea of demand.

 

10,000 empty seats? Would heads not roll in some companies for that sort of strategic failure?

 

Quite possibly mate.

 

The club clearly got it wrong.

 

But Cal is right in pointing out our dilemma.

 

We don want to be "ripped off", but if we don't pay up the club falls further behind.

 

�£38 was wrong.

 

But would �£30 have guaranteed a sell out? And even if it had it was still less money than �£38. So perhaps the happy medium was somewhere in between? But if �£38 put some fans off, then so would �£34 no?

 

The differences are so small that dropping a couple of quid off may have made no difference at all?

 

Was it a club error? Or a somewhat unavoidable consequence of the global economy and the lack of a "glamour" tie? (Bearing in mind we just played one of the best teams in Europe who were worthy winners against Madrid's galacticos!)

[Zappa 0]

10,000 empty seats? Would heads not roll in some companies for that sort of strategic failure?

I would say yes, definitely! One fifth of the seats empty at Ibrox for a clash against Sevilla is unacceptable in a business sense, especially when you consider that it's 10,000 people less who are spending money in other ways - programs, souvenirs, food etc. The empty seats can't be blamed on there not being a 'big club' in our group, because Sevilla are a big club. You don't win 2 successive UEFA Cups if you're not!!

 

You just have to look at the variations in pricing to see that they've got it wrong:-

 

Unirea Urziceni - Tues 20 Oct

Adults �£38, Conc �£28

 

VfB Stuttgart - Tues 24 Nov

Adults �£40, Conc �£30

 

SPL

Rangers v Hibernian - Sat 24 Oct

Adults �£25.50, Conc �£13.50

 

Not only have they overpriced the Adult CL tickets & varied the price of them between the games against the Romanians & Germans, but they've also lowered the reduction given on concession tickets when compared to SPL fixtures at Ibrox. It's there to see in black & white. An SPL concession ticket is priced at 53% of the cost of an Adult ticket, while for the Stuttgart game a concession ticket is priced at 75% of the cost of an Adult ticket. Surely that doesn't make any sense at all??

[Super_Ally 0]

Sevilla are a quality team.

 

They are not a glamour club.

 

Many casual fans are a bit ignorant and don't realise that the chance to watch Rangers test themselves against Sevilla is currently a bigger opportunity than playing AC Milan or maybe even Bayern Munich.

[Zappa 0]

Sevilla are a quality team.

 

They are not a glamour club.

 

Many casual fans are a bit ignorant and don't realise that the chance to watch Rangers test themselves against Sevilla is currently a bigger opportunity than playing AC Milan or maybe even Bayern Munich.

You might find this interesting S_A. It's the list of September's top 350+ soccer clubs in the world compiled by the International Federation of Football History and Statistics in Bonn, Germany. This is the list the soccer world goes by & it's updated monthly. - Club World Ranking - Top 350

[Zappa 0]

PS - Would make a good 'sticky' either here or in footy chat, so we could quickly check our world ranking each month.