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Are we ready for the re naming of Ibrox?


Guest cail

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Frankly, I can't see it being worth selling the naming rights until we're back at the top of Scottish football again.

 

Most stadium naming rights deals are done over longer periods of anywhere between 10 and 25 years and it would be stupid to commit the club to a long term deal which begins at a point where we're in the lowest point of our 140 year history, playing in the 4th tier of Scottish football.

 

This makes me think that Charles Green talking about the concept of doing it at the moment is probably just moonbeams (aka bullshit) ahead of the soon to be launched share issue because selling the naming rights would make absolutely no business sense at the moment unless it was only a short term deal of say 2 years for an "undisclosed fee".

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