Ayr United face charge and criticism on topless model promoting kit

[ian1964 10,457]

 

 

Ayr United have scored an "own goal" with a "sexist" kit promotion campaign, says founder of Scottish Women in Sport Maureen McGonigle.

 

The club face a possible disrepute charge for using a body-painted topless female model to publicise their strip.

 

It is not the first time Ayr's replica kit has been promoted this way.

 

Scottish FA compliance officer Tony McGlennan is now considering whether the club have a case to answer after complaints made to the governing body.

 

Ayr, who have won promotion to the Scottish Championship, are refusing to comment.

 

However, former football administrator McGonigle told BBC Scotland: "For a club trying to encourage the local community to support it, this is an own goal.

 

"They're using tactics from the 1970s to sell strips.

 

"They'd be much better using positive images of a family to promote the kit. This is a dreadful piece of marketing.

 

"I appreciate the need to bring finance into a club, but I think Ayr should be having a conversation with their sponsors about the need to appeal to all sections of the community."

 

A number of complaints were made after the club's sponsor published the photographs of the model in the club's 2016-17 colours.

 

Ayr will play in the second tier next season after beating Peterhead and Stranraer in the play-offs.

 

Scotland women's captain Gemma Fay said: "Surely promotion to the SPFL Championship would be enough to market strip sales."

 

Ayr's sponsor, online betting company Bodog, defended the photographs.

 

"This is all a bit strange as we had body-painted models at the press launch of the deal five years ago and this is the fifth consecutive year we've done a similar photoshoot," said founder Calvin Ayre.

 

"So this 'outraged of Glasgow' reaction is, at best, bizarre."

 

http://www.bbc.co.uk/sport/football/36398483

[ranger_syntax 3,795]

"They're using tactics from the 1970s to sell strips.

 

"They'd be much better using positive images of a family to promote the kit. This is a dreadful piece of marketing.

 

I wonder if Maureen McGonigle would put her money where her mouth is?

[buster. 4,808]

Away with your political correctness, appreciate the curves and leave us all in peace.

In the main the 70's were fine.

 

We put out the likes of Bayern Munich (72) and Juventus (78) in the 70's which was more or less like beating West Germany and Italy at the time.

 

West Germany were Euro Champions in 72 and WC winners in 74.

Juventus had 8 or 9 of the Italian national team.

[JFK-1 1,677]

What a load of shit.

 

They'd be much better using positive images of a family to promote the kit

 

If that could sell more kits I'm pretty sure that's exactly what they would have done. They're trying to sell kit it's not their place to promote some happy days style fantasy family values while they're doing it.

[compo 6,222]

A rather charming young curvy lady ,do for me seen plenty of tits in football strips .