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Had to laugh at the Tesco analogy.

 

Remember last October when they produced a Halloween costume based on a mental patient? They and Asda were criticised by a mental health charity and within hours those products had been removed from the shelves and the charity was offered a significant donation.

 

Now, that was the power exercised by one single pressure group, representing a fraction of the total customer base.

 

Imagine how quick they'd act if 80% of their Clubcard customers demanded to know how much the company spent with an unethical supplier, or demanded stricter animal husbandry, or the removal of lads mags from the magazine racks. Do you think they'd say "but you're not shareholders"?

 

Whoever wrote that is well past their sell-by date.

 

You're spot on regarding the supermarket analogy Crawford and the same principles apply to alcohol manufacturers, suppliers and retailers too, so that analogy by the article writer is nonsense as well.

 

The other area where the writer is way off the mark is his/her implication that football is purely an entertainment industry, when in fact it's actually a combination of the service, retail, entertainment and sport industries all rolled into one.

 

There's obviously exceptions to every rule, but by in large service & retail industry companies of all sizes still live and work by the old adage that the customer is always right.

 

In fact almost all industries, even the entertainment industry, more often than not follow that basic principal because their whole business model is built on customer trends and ultimately the satisfaction of their customers.

 

To that end, any attempts to imply the notion that football fans as customers need to just pay their money and like it or lump it is not only ridiculous, but insulting peoples' intelligence.

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