Frankie 8,200 Posted March 1, 2013 Share Posted March 1, 2013 http://announce.ft.com/Detail/?DocKey=1323-11504442-1H7HGRQVOUDFQMETE6ICP00J13 The Rangers International Football Club (AIM:RFC) today announced The Club's new shirt sponsor for the 2013/2014 season. The deal will see the famous Blackthorn Cider brand feature on the Rangers strip for next season on conclusion of the current shirt sponsorship deal. Blackthorn Cider and Rangers Football Club share ambitious plans for the future and this one year partnership will help both parties achieve this. Rangers Chief Executive Charles Green said: "We are very pleased to have reached a sponsorship agreement that will see the Blackthorn Cider name on Rangers' strips next season. "The arrangement is yet another example of leading brands wishing to be associated with Rangers and reflects the fact that the Club is one of football's great institutions. The deal we have reached is very much in keeping with our business plan and strategy of developing significant commercial partnerships for the benefit of the Club." Blackthorn Cider has a track record of successful sports sponsorships and this will be the company's first partnership with a Scottish football club. The Blackthorn team is currently working with Rangers to develop activity around the partnership that will benefit the brand, the Club and its fans. Paolo Mortarotti, Managing Director of The Shepton Mallet Cider Company, owners of Blackthorn Cider said: "The Rangers fans' reaction to the Club's recent troubles has been remarkable and we are immensely proud to partner with the Club. Blackthorn is a popular cider both in Scotland and across the UK and we believe this partnership with Rangers will help deliver our ambitious growth plans for the brand. "We wish Rangers every success this season and look forward to supporting the Club as it continues its journey back to the top flight of Scottish football." 0 Quote Link to post Share on other sites More sharing options...
rbr 1,247 Posted March 1, 2013 Share Posted March 1, 2013 Will be interesting to see ,if we ever do get them , the financials on both deals. Am i right in thinking C & C own both blackthorn and magners . so basically we are still sponsored by tennents 0 Quote Link to post Share on other sites More sharing options...
the gunslinger 3,366 Posted March 1, 2013 Share Posted March 1, 2013 strikes me as a strange one. one year deal makes sense. 0 Quote Link to post Share on other sites More sharing options...
Frankie 8,200 Posted March 1, 2013 Author Share Posted March 1, 2013 Sensible to have a one year sponsorship as it may be the case we can realise more as we rise through the divisions. 0 Quote Link to post Share on other sites More sharing options...
the gunslinger 3,366 Posted March 1, 2013 Share Posted March 1, 2013 Will be interesting to see ,if we ever do get them , the financials on both deals. Am i right in thinking C & C own both blackthorn and magners . so basically we are still sponsored by tennents c&c own those two and tennents. 0 Quote Link to post Share on other sites More sharing options...
BlueMazza 0 Posted March 1, 2013 Share Posted March 1, 2013 lol @ big future plans, then saying 'one year deal'. Aside from that, the sponsor never really bothers me too much, however I've not liked the way Tennents has been displayed on the strips (whether that is Umbro or Tennents I'm not sure). 0 Quote Link to post Share on other sites More sharing options...
Max Rebo's Big Blue Nose 0 Posted March 1, 2013 Share Posted March 1, 2013 One year deal makes sense tbh 0 Quote Link to post Share on other sites More sharing options...
GovanAllan 0 Posted March 1, 2013 Share Posted March 1, 2013 Just another step on the way back. 0 Quote Link to post Share on other sites More sharing options...
kuznetsov 0 Posted March 1, 2013 Share Posted March 1, 2013 sensible deal, was never a fan of tennents. happy with this. 0 Quote Link to post Share on other sites More sharing options...
stewarty 1,896 Posted March 1, 2013 Share Posted March 1, 2013 Always preferred Blackthorn to Magners anyway.... Well, that's what I'm saying now anyways. 0 Quote Link to post Share on other sites More sharing options...
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