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When white bought us we were 3 in a row champs with a great team in Europe after Christmas. 14 million in debt and turning a huge profit.

 

What's unsustainable about that.

 

A £4m profit....up £17m from the previous season when CL qualification had not been achieved.

 

That is what isn't sustainable about that.

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You need to look up sustainable in a dictionary

 

I don't.

 

It means that something can be maintained at a certain level. That doesn't mean a reliance on a sugar daddy throwing in millions every time things go awry.

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A £4m profit....up £17m from the previous season when CL qualification had not been achieved.

 

That is what isn't sustainable about that.

 

A 4 million profit is very sustainable. But really sustainability is about good management. We aren't sustainable just now partly because we are borrowing rather than raising cash. Raising 50 million will not make us unsustainable. Quite the opposite in fact.

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King isn't suggesting that.

 

He won't be pumping millions in to buy players for winning the top league, or he won't be pumping millions in when CL qualification isn't achieved and small profits become larger losses?

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He won't be pumping millions in to buy players for winning the top league, or he won't be pumping millions in when CL qualification isn't achieved and small profits become larger losses?

 

He's suggesting we spend it sustainability and manage it well. He's not going to be an ongoing sugar daddy.

 

There is a million ways to spend 50 million sustainably.

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