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Yorkie Bear

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Posts posted by Yorkie Bear

  1. To my mind, there is a distinction between a Rangers “brand” and what the club identity means to the fans.

     

    “Brand values” are often set down by corporate boardrooms with a view to differentiate them from their competitors, and in so doing sell more of their product. These values then inform any marketing etc so that, so the board hope, the values become synonymous with the product. To that end, if there is a Rangers Brand, you would expect that it is set out by the Club, either stated or inferred.

     

    If you were to ask people what words come to mind when you say “Rangers”, this should be in tune with the values the Club wish to project.  Setting aside the usual culprits,

     

    Cammy made a good case for the Rangers Charity Foundation as the standard for the Brand values. These are set by the Club as how they would like us to be seen by others outside. If you were to ask people what words come to mind when you say “Rangers”, this should be in tune with the values the Club wish to project. If the values of the Foundation are not what springs to mind, the Club are not being successful in projecting these values to the outside world.

     

    I believe what the club identity means to the fans is something different. It may be tradition, religion, success or many other things. John Mc set out many in his excellent post.

     

    Bill’s original post was about how we are viewed by others and maybe that’s why he is disappointed that we have been unable to set out what our values are. We are often immersed in how we see Rangers and what they mean to us. It’s difficult to understand, dispassionately,  how  the wider population see us.

  2. Qatar 1 - 1 Ecuador

     

    England 2 - 0 Iran JOKER
    Senegal 1 - 3 Netherlands
    USA 3 - 0 Wales

     

    Argentina 3 - 0 Saudi Arabia 
    Denmark 2 - 0 Tunisia
    Mexico 1 - 1 Poland
    France 4 - 0 Australia

     

    Morocco 1 - 2 Croatia
    Germany 3 - 0 Japan
    Spain 3 - 1 Costa Rica
    Belgium 3 - 0 Canada

     

    Switzerland 1 - 2 Cameroon
    Uruguay 3 - 0 South Korea
    Portugal 1 - 1 Ghana
    Brazil 3 - 0 Serbia

  3. Yilmaz could be good tonight. He seems quite physical for someone so small. He's fast and can pick out a fine pass - assuming he's allowed to get up the field.  Wright will be keen to impress and he's decent to drop back and help out midfield/defence. Morelos does what Morelos does. I hope he's not silly re bookings. Lundstam has a point to prove in Europe. He does not get the space as he does in the SPFL so it will be interesting to see how her does.

     

    I'm torn between excitement and dread.

  4. 1 hour ago, Malangsob said:

    It's very relative....to the kit you're wearing.

     

    This is the long and short of it Pooh.

     

    Sometimes you run across some cats that are just next level.

     

    So good they make you look silly, and quickly crush your spirit.

     

    Champion's League...is next next level.

     

    We are grouped with the BEST teams in the world with an entire squad who couldn't purchase a couple of theirs...this is tourist time.

     

    I know i know, effort effort!

     

    Drink a beer, cringe, smile, and appreciate the moment.

     

    Appreciate the financial opportunity this represents...and think happy thoughts. 

     

    Bhuuuusaaahhh.

     

     

    I like your patter. Keep it up.

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