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This is what i don't understand why get involved then? in the grand scheme of thing his onerous contract with us brings in tiny fraction in percentage of SD overall profits.

 

Sports Direct are currently trading with a P/E ratio of 21.68.

 

Ergo every million of profit SD extract from Rangers is worth £21.68m to the SD share price.

 

Ashley owns 54% of SD ergo every million of profit SD extract from Rangers is worth circa £11.7m to Ashley.

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This is what i don't understand why get involved then? in the grand scheme of thing his onerous contract with us brings in tiny fraction in percentage of SD overall profits.

 

Because it's easy money, it's what he does - he targets distressed companies and squeezes whatever he can out of them. He has made and will continue to make money out of us whether we are succesful or not. He's played this very shrewdly from his point of view, you think he hasn't because he's not improving our team, our facilities or engaging with the fans but none of that means anything to him. He's got what he wanted, if he can get even more he'll take it but he's not going to bother too much when he's already done/doing so well out of us and we're a minor thing (despite him making millions) amongst his interests to begin with.

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Sports Direct are currently trading with a P/E ratio of 21.68.

 

Ergo every million of profit SD extract from Rangers is worth £21.68m to the SD share price.

 

Ashley owns 54% of SD ergo every million of profit SD extract from Rangers is worth circa £11.7m to Ashley.

 

These people can't make money unless there is success on the pitch......

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Sports Direct are currently trading with a P/E ratio of 21.68.

 

Ergo every million of profit SD extract from Rangers is worth £21.68m to the SD share price.

 

Ashley owns 54% of SD ergo every million of profit SD extract from Rangers is worth circa £11.7m to Ashley.

 

I can't get my head round this :oops:

 

Could you please explain in laymans, step by step terms, how the "1M" profit becomes worth XXM to the SD share price.

 

Or point to somewhere I could read up on it.

Edited by buster.
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not necessarily so, however they need to sell shirts etc as that's where SD get their profit....

 

They'll still sell tens of thousands of shirts even if the match results are shocking because unlike ticket sales, shirt sales aren't directly aligned with results.

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Sports Direct are currently trading with a P/E ratio of 21.68.

 

Ergo every million of profit SD extract from Rangers is worth £21.68m to the SD share price.

 

Ashley owns 54% of SD ergo every million of profit SD extract from Rangers is worth circa £11.7m to Ashley.

 

Sorry to be a pain but I just don't understand this. Can you do a "explanation for dummies" guide?

 

Do you mean every million he makes - say from Newcastle or anywhere else tied to SD is also worth "11.7m?

 

 

PS And how can I get my monthly income to multiply 11.7 times too, please?

Edited by SteveC
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These people can't make money unless there is success on the pitch......

 

Really? Stockbridge, Green, Ahmed, Wallace etc etc have made/are making huge amounts just fine with us being utter pish and constantly papped out of cups.

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