The only thing I'd say about that is I'll be stunned if the new retail operation doesn't benefit Rangers by more than the £5m per season mentioned. Perhaps the biggest failing at the club over many years, and certainly stretching further back than the troubles of 2012, has been the failure to fully realise the commercial potential of one of the biggest supports in football. There's a huge market out there but it needs cultivating and it needs to be offered more than a pin badge, a few coffee mugs and clothing that doesn't survive the first wash. Without an integrated marketing strategy, professional brand development and a sales network to match, we will continue to underachieve. These are the things I'm looking to emerge from this fresh start. One of the best things I heard in the recent interviews, and there were many good things, was the decision finally to fully digitise the commercial activity of the club because without this fundamental change to how we interact with the support here and abroad we will struggle to grow. I just hope this also includes a dramatic improvement in how we sell the football product, so that every supporter can access and enjoy watching their team on the park - we need to take this way beyond the 50,000 in the stadium. Rangers TV is a decent offering but it could be vastly better and needs a big shake up.