Really, I don't want to write this; BUT :
Loyalty?
Reference Bar'72, I penned in an earlier piece that I have been a member since day one. There appears to be a recognition/realisation the Bar'72 seats are some of the best in the Stadium. The club want to maximise revenue. Corporate elements have targeted the seats.
We received an e-mail telling us of proposed Bar'72 improvements? Basically, a complimentary pint/pie/programme, a Q and A with a former player conducted by an appointed MC, a lanyard and attached security clearance card, a designated bean counter, ...... etc. The rise will be 35%, my ticket will be £1,500; thus in cash terms, an increase of in excess of £350. Only when you accept and renew, you receive a PDF brochure. You are informed of a 7.5% loyalty reduction. Further, the increase for the next season will be even larger. Season 21/22 will cost me £2,400.
There is a principle involved here. If you cannot afford either rise, you lose your seat. However, you are punished twice because the club will fit you in, where seats are available. We know there is a waiting list, and those seats available will be few, and mainly in areas of restricted views, poor viewing, and lets say either wing of the Club Deck. Many Bar'72 members are older, on fixed incomes, and would be unwilling to climb several flights of stairs.
I don't think there is any point in raging at the injustices of the situation to the two girls tasked with Bar'72 administration? The decision making exists at a far higher level.
The club asks for loyalty, you comply, then they punish you twice for your compliance.